Launch Your MortgageWeekly marketing meeting
Social, then email, then the website. Every number is read from the account it came from.
No goals yet. Add the first one.
Nothing was scheduled through the hub last week…. What actually went out is below — read from the accounts themselves, not from this calendar.
0 items · none posted yet · not sent for approval yet
0 pieces
Pick the version, add or reorder graphics, fix the script and caption while we talk, choose where and when it posts. Everything saves to the calendar.
0 pieces. Each one carries its day, its slot, its caption word for word and its approval chain.
10 things shipped since Sep 21
Shipped in the last two weeks, and what landed in the Media Library.
Analytics now explains itself. Each figure on the week's summary carries a plain line saying what it actually counts — impressions are the times your posts appeared on somebody's screen, reach is how many different people that was, engagement is likes, comments and shares. Underneath, every number has a short note on where it was read from, whether an industry average exists to judge it against, and what tends to move it. A band at the top says plainly which numbers are live right now and which are recorded, and names any that aren't, so a figure is never presented as current when it isn't. Where something can't be measured, it says so instead of showing a zero — a zero and a number nobody is counting look identical otherwise, and only one of them is bad news.
See itAny piece in the week can be sent back for a rewrite without starting it over. You get three versions of the same post to choose between rather than one replacement to accept or reject, and the picture moves with the words — change the angle and the graphic is rebuilt to match instead of leaving last week's image on this week's sentence.
See itEvery figure in the social row now says which connected accounts produced it, and the table beside it is broken out per account rather than blended into one line — so “1,098 impressions” is traceable to the Facebook page, the Instagram handle and the LinkedIn page that each contributed to it. Where the hub cannot read something it says so by name: a platform that does not share follower counts is marked as not shared, never as a zero. A number with no account behind it is not shown at all.
See itThe weekly job that prepares your content used to mark the week approved as part of its own run. It no longer does anything of the sort. The week is prepared and then waits, and approving it is a person pressing a button — which is what everyone assumed was happening.
See itA post whose date has passed used to be called missed, whether or not anybody had ever scheduled it. That made a calendar nobody had filled in yet look like a fortnight of failures. Now the hub separates three things: a piece that was planned and didn't go out, a piece that was never scheduled by anyone, and a piece nothing ever tried to send. Only the first is called missed. The others say what they are and offer to schedule them, so the list is work to do rather than a scolding.
See itWe resolved every URL and email address the hub quotes anywhere in its own screens. Six support addresses bounced and two links pointed at pages that had never existed — all of them fixed. Your domains are also checked for certificate health once a week now, so an expiring certificate is caught before a visitor meets a browser warning rather than after.
Anyone opening the hub for the first time on the Team or Leadership view is now walked through it rather than left to find their own way around. The guided tour opens by itself, on whichever page they arrived at, and walks only the tabs that view actually has — so nobody is shown a door their own menu does not have. Nothing is moved and nothing is hidden while it runs: it is your own hub with your own work in it, and a small panel in the corner says what each page is for. Press Escape, or End tour, and it stops for good. At the end it hands over — Leadership to How this works, a team member to Getting started. It happens once per person rather than once per browser, so nobody is walked through it a second time on their phone. The Marketing view is unchanged: it still opens on the box for making something.
See itThere is a game of Connect Four in the Break Room now, for the two minutes between things rather than the twenty backgammon asks for. Play the computer, or hand the phone or laptop to whoever is sitting next to you — in pass-and-play it says whose go it is and asks you to pass it over. Tap the top of a column to drop your disc; the four that win light up when someone gets them. Take back a disc you didn't mean, including the one that won, and start again whenever you like. The running score sits above the board, and a game you walk away from is kept on your own device so you can pick it up where you left it.
See itThe Needs you list has come off Home. It had grown into four jobs under one heading — pieces to approve, pieces already waiting on someone else, past-due posts to tidy up and the odd note — and on a phone that ran to several screens before you reached anything you could act on. Nothing has been lost, it is simply where you would look for it: what needs approving is on Approvals and is gone through together in the weekly meeting, what is due or past due is on the calendar, and a Monthly Yield section nobody has filled in now shows at the top of the Monthly Yield page. Home opens on where the week stands, the box for starting something, and Made for you underneath.
See itApproving something by mistake used to be final — the row simply moved on and there was no way back. Now anyone who has signed a piece off sees Take it back beside their name, and pressing it undoes only their own approval; everyone else's stays where it is. Adding a picture to a post has a second source too: as well as your media library, the picker now offers On your posts — every graphic we have already made for you, newest first, so the meet-the-team piece from a fortnight ago is two taps away instead of a hunt. And when a post is reacting to something in the news, the story it is about now sits beside the comments as a link, so you can read the original before you approve the take on it.
See itCopy meeting notes puts these and this week’s content on the clipboard as plain text.
